DON’T IGNORE THIS KEY ELEMENT IN YOUR BRANDED CONTENT VIDEO

In the vast landscape of digital marketing, where consumer attention is a prized possession, the right tone can be the game-changer that sets your brand apart. Think of it like Goldilocks and her porridge. Too formal, and your audience stares blankly, the message a bland oatmeal. Too casual, and your brand loses its gravitas, devolving into sugary cereal. But find that just-right tone, and your viewers will remember your brand long after the video ends.

THE POWER OF TONE

“In a sea of mediocre content, a brave tone can be a big differentiator.” – Ann Handley

In the digital age, video content reigns supreme, but its effectiveness isn't solely determined by visual appeal. The tone of your branded content is the undercurrent that guides the viewer’s emotions and perceptions. Research by Wistia reveals that viewers are more likely to remember and engage with content that evokes an emotional response. And Buzzsumo reports that viewers are more likely to share content if it resonates emotionally, underlining the importance of tone in forging that crucial connection. Branded videos are not just content, they are invitations to a conversation, and the right tone unlocks the door to meaningful connections and brand loyalty.

ALIGNING TONE WITH BRAND VALUES

A brand’s tone should be an extension of its values and identity, so it’s imperative to understand your brand’s core values and personality. Are you the bold adventurer scaling mountains or the reliable friend offering a warm cup of tea? Aligning your video’s tone with these traits ensures authenticity, a cornerstone of building trust. The Edelman Trust Barometer’s revelation that 73 percent of consumers are more likely to buy from a trusted brand reinforces the importance of this alignment.

TAILORING TONE FOR MAXIMUM IMPACT

In digital marketing, your target audience guides your branded content. Research from HubSpot underlines that personalized content is 42 percent more likely to engage viewers. Tailoring your tone to resonate deeply with your audience requires understanding its language, aspirations, and pain points. It’s not just about delivering a message, it’s about speaking a language that connects.

CRAFTING SCRIPTS WITH PRECISION

Choosing the right tone is a collaborative effort that ensures your video strikes the right balance between brand identity and audience appeal. A strategic partner like 1895 Films can elevate your brand’s storytelling. Our expertise lies in translating your nuanced messaging into emotionally moving and easily digestible video. Working closely with you and your team, our seasoned directors, writers, and editors dissect your brand DNA, study your audience demographics, and craft scripts that cut through the noise and move your audience to action. 

Remember, your branded content video is an invitation to a conversation. By choosing the right tone, you open the door to meaningful connections, brand loyalty, and ultimately a high ROI.