Everyone’s constantly bombarded with marketing messages, so how do you make your brand stand out? One solution is interactive video. Think “choose your own adventure” meets brand storytelling, where you allow the viewers to actively shape the narrative.

One of Alex Thompson’s earliest memories is eagerly riding in the back seat of her parents’ car as her dad drove the family to Pittsburgh. There, she was going to audition to be on the children’s television show “Barney & Friends.”

Imagine you’ve poured your heart and soul (and a hefty chunk of the marketing budget) into a branded video. It showcases stunning visuals, A-list cameos, and a catchy jingle that burrows into viewers’ brains like an earworm. You hit “publish” with a triumphant sigh, confident this masterpiece will propel your brand to viral fame. But then... crickets.

In 2018, Siya Kolisi became the first Black captain of South Africa’s national rugby team, the Springboks, leading it to another win in the 2019 World Cup. Upon joining the team in 2013, he wasn’t the team’s first Black player, but in another historic victory, he was the first Black player to lead the team in a Test match.

In the vast landscape of digital marketing, where consumer attention is a prized possession, the right tone can be the game-changer that sets your brand apart.

Last week, Samsung Ads released a customer interest survey on holiday advertising. It showed a whopping 67 percent of respondents said they prefer to see ads that convey a festive atmosphere. The holiday spirit sells, but are you taking advantage of it?

“Diana: In Her Own Words” remains a unique and powerful exploration of one of the most beloved figures in modern history, thanks to the unprecedented use of secret recordings that offer an unfiltered, personal perspective on Diana’s life.

At TBI Magazine’s Content Innovation Awards ceremony in Cannes, our executive producer Tom Jennings was revealed to be this year’s recipient of the Excellence in TV Award.

Our chief operating officer Ellen Farmer was honored today, as one of Cynopsis Media’s 2023 Top Women in Media, an award that recognizes contributions by women in every facet of the media industry.

Socially conscious companies tend to attract and retain young talent more effectively. They also enjoy significant tax advantages through charitable contributions, and customers tend to favor businesses that demonstrate a genuine community commitment.

ABC News’ Good Morning America aired an interview today with our executive producer Tom Jennings about the new Princess Diana film we’re working on.

Former interns have called the program a game-changer, recounting how it opened doors for them to meet established Hollywood creators and film professionals, broadening their horizons and expanding their skill sets in the process.

Our podcast Artifactual was a 2022 Signal Award winner for Best History Podcast, and we couldn’t be more proud.

This unique portrait of a monarch sifts through a treasure trove of rare, unheard and never-before-seen archival material to tell the definitive and surprising story of the “rebel prince” through his own words and those who’ve known him best.

We’re honored to be included on this year’s Realscreen Global 200 list celebrating non-fiction production companies around the world.